October 20, 2021
With school back in session and a chill in the air, you know what that means: college football season is upon us! Whether you’re rooting for the Crimson Tide or the Commodores, Gopuff has you covered, delivering all your tailgating essentials. To celebrate the arrival of tailgating season, Gopuff compared orders during the first five college game days this season with the five Saturdays preceding it to see what brands each college town is flocking to. Here’s what we found for some of our biggest college markets:
Texas A&M: College Station, Texas
Aggie fans seem to really enjoy pizza before the big game, with brands like Hot Pockets and DiGiorno as their top 2 most-ordered, compared to the previous time period.
- Hot Pockets
- Jack Links Jerky
- Vita Coco Water
University of Alabama: Tuscaloosa, Alabama
The Crimson Tide seems to gravitate towards brands with caffeine to fuel for game day. Given how exciting their games are, their favorite caffeinated brands are here to help make sure Alabama fans don’t miss a thing.
- Pibb Xtra
- Farm Rich
University of Florida: Gainesville, Florida
The Florida heat seems to have swayed Gopuff customers at the University of Florida towards beverage brands as their choice tailgating treats – with the exception of Swedish Fish.
- Perrier Water
- Oxigen Water
- Swedish Fish
University of Georgia: Athens, Georgia
Like the University of Florida, Bulldogs fans seem to order more beverages than food brands. Before the heat of the game, University of Georgia fans ordered these brands the most:
- AHA Water
- Liquid Death Water
- 100 Grand
University of Kentucky: Lexington, Kentucky
Kentucky Wildcats ordered a mix of top brands, but the data suggests that they enjoy a lot of iced tea to fuel up before their games with lemon juice and tea brands in their top 5! This classic southern staple is a perfect way to cool down for a heated game.
- Kettle Brand
- Laffy Taffy
- Devour Meals
- Guyaki Yerba Mate Tea
University of South Carolina: Columbia, South Carolina
Before going to the big game, Gamecocks seem to be diving into our “better for you” category, with OLIPOP, Quest Bars, and 4505 Meats all in their top five.
- Quest Bars
- 4505 Meats
University of Tennessee: Knoxville, Tennessee
Tennessee Volunteers fans seem to really enjoy their sweets! With candy, ice cream, and cookies brands topping their list, University of Tennessee students really seem to have a sweet tooth.
- Fruit by the Foot
- Halo Top Ice Cream
- Mother’s Cookies
- Rold Gold
Vanderbilt University: Nashville, Tennessee
Last but not least, Vanderbilt Commodores fans seem to really enjoy supporting local brands! From Me & the Bees Lemonade in Texas to home-grown Atkinson Candy in Tennessee, Commodores are doing their game days right!
- Me & the Bees Lemonade
- World Confections
- Skinny Pop
- Wonderful Pistachios
In this data, we noticed some interesting patterns about some of these top school’s fans. University of Tuscaloosa fans seemed to really like their caffeine, whereas University of Florida and University of Georgia fans seemed to just wanted to stay hydrated under the hot southern sun. In addition, University of South Carolina fans looked to gravitate towards better-for-you brands, where University of Tennessee did the exact opposite, leaning towards sweets. No matter where you are or what team you support, Gopuff has everything you need in order to cheer your team on right.