PHILADELPHIA & LONDON — Gopuff, the go-to platform for consumers’ immediate everyday needs, today announced that it has acquired Fancy, a last-mile delivery platform that gets consumers their groceries and daily essentials in 30 minutes. As Gopuff accelerates geographic growth, this is the first of many steps in the company’s plans to significantly invest in new international markets–starting with the UK and Europe–and expand its global operations team.

“At Gopuff, we have been consistently focused on responsible growth, strategically establishing the physical infrastructure and footprint needed to bring Instant Needs to new geographies and customers,” said Daniel Folkman, Gopuff SVP of Business. “Acquiring Fancy is an important first step as we accelerate expansion in the UK and Europe and quickly accelerate our investment in the international market.”

Fancy’s end-to-end supply chain is similar to Gopuff’s vertically integrated model. This cuts out the middle-man, allowing Fancy to deliver essential items at grocery store prices in a matter of minutes. Fancy currently operates multiple micro-fulfillment centers across Newcastle, Leeds, Liverpool, Manchester, Bristol, and Birmingham with upcoming launches in London, Sheffield, and Nottingham, among others.

Gopuff plans to expand the UK-based team while working with Fancy to leverage Gopuff technology and expertise to further improve the customer experience.

“We have been inspired by Gopuff’s innovation and expertise in our industry and appreciated their insights in and support of our company as we’ve sought to expand to new markets in the UK. We are delighted to formally join forces with them through this transaction, which gives Fancy increased access to the Instant Needs category leader’s operational capabilities, deep bench of talented personnel, and infrastructure to fully execute our vision of delivering convenience across the UK,” said Arnie Englander, CEO of Fancy.