By Jocelyn Wong August 7, 2020
Whether you’re having a last-minute beauty emergency, are looking to start off Self Care Sunday with a sheet mask or would prefer to have your everyday beauty essentials delivered to your door in minutes, Gopuff now has you covered. The instant needs category creator launched a new category on its platform dedicated to beauty products in partnership with industry leader Coty.
The launch features beauty products from leading Coty brands Covergirl, Rimmel and Sally Hansen, as well as Sun Bum skin care, Yes To masks and more. Ranging from makeup (mascara, eyeliner, matte primer, BB cream, lip gloss, brow kits, makeup wipes), nail products (nail files, nail polish, polish remover) and skin care (sunscreen, after sun lotion, sheet masks, self tanner, cleansers, bath bombs) to toiletries, body wash and lotion, Gopuff’s beauty category has all the beauty basics—and then some— ready to for delivery in minutes.
In an article on Glossy, Kevin Shapiro, Coty’s SVP of U.S. Marketing of Consumer Beauty, said, “Coty wanted to make shopping for its hero products easier. We’re always looking for more ways to get products into consumers’ hands, and these are our most iconic franchises that are probably easiest to shop for on shelf.”
And though curbside pick-up has been a popular tool for retailers such as Ulta and Target, Shapiro underscored that customers still have to get in their cars and drive to their destinations. With Gopuff, customers can have all their beauty needs delivered to their door in minutes with Non-Contact Delivery.
Gopuff Director of Communications Elizabeth Romaine was quoted in the same article, saying:
“We are constantly evolving and expanding, in order to instantly deliver all of the everyday essentials our customers want and need. Through our research, predictive analysis and conversations with customers, we found that customers were seeking easy, instant access to the beauty products they love. We also identified a recent increase in orders for at-home beauty and grooming products, and knew we wanted to build out our beauty category. This is a trend we saw solidify during the stay-at-home orders and one we don’t expect to go anywhere.”Elizabeth Romaine, Gopuff Director of Communications Elizabeth Romaine
Since Coty’s brands soft-launched in July, Gopuff has seen orders in the subcategory of beauty increase over 200%.