Celebrate National Coffee Day with Gopuff

Check Out Some Fun Facts and Data about Customer Coffee Habits

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Today, September 29, is National Coffee Day! A day many of us love – a day for free coffee, fun deals (check out Gopuff’s deal below), and recognition of the bean that gives us so much joy. 

In celebration and honor of the beloved coffee bean, we’re sharing some interesting data and fun facts about what Gopuff customers have been flocking to, local coffee habits, and Gopuff Kitchen favorites.

Fun Facts

  • 19 of the top 20 most ordered coffee items on Gopuff are ready-to-drink products
  • Despite a small increase on Sundays, coffee sales are relatively evenly distributed throughout the week on Gopuff — seems our customers are always looking for a coffee pick me up, with some taking advantage of our instant delivery before they head into the work week. 
  • While we found our customers are purchasing ready-to-drink items throughout the week, our fresh coffee is most popular during the weekends, possibly where people are having a little more downtime to treat themselves.

Across the Country

When looking nationwide, we found that the top five coffee brands on Gopuff are:

  • Starbucks
  • Philadelphia’s La Colombe
  • Coca-Cola*
  • Monster Energy*
  • Coffee-Mate

*Both Coca-Cola and Monster Energy have products with coffee in them, including Coca-Cola with Coffee and Monster Energy Java, both in assorted flavors.

With that, Starbucks ruled our top five ready-to-drink products, with its Vanilla Frappuccino in the number one spot, followed by:

  • La Colombe Cold Brew Brazilian Medium Roast Coffee
  • Starbucks Mocha Frappuccino
  • Starbucks Doubleshot Vanilla Can
  • Starbucks Caramel Frappuccino

Though not as popular as ready-to-drink products, Gopuff customers also are no strangers to home brew coffee products, such as grounds and beans. The top five home brew coffee products are: 

  • Folgers Classic Roast Coffee
  • Equal Exchange Organic Breakfast Blend Ground Coffee 
  • Green Mountain Coffee Breakfast Blend K-Cups 
  • Maxwell House Original Roast Coffee 
  • Illy Caffe Coffee Medium Roast K-Cups 

In Your Neighborhood

In addition to looking into coffee products Gopuff customers ordered across the country, we looked into which metros are the most caffeinated. The top five metros over-indexing on coffee products and their most ordered item on Gopuff in the last six months were:

  • Austin, Texas
    • Chameleon Cold Brew Organic Vanilla Coffee
  • Harrisonburg, Va.
    • Chamberlain Coffee Cold Brew Starter Pack
  • Portland, Maine
    • Green Mountain Coffee Breakfast Blend K-Cups
  • Chicago
    • Dark Matter Coffee Vanilla Suburbs Coffee Can
  • Birmingham, Ala.
    • Monster Energy Java Vanilla Light 15oz

In the Kitchen

In case you didn’t know, earlier this year Gopuff introduced Gopuff Kitchen, which prepares fresh foods and drinks in select markets. In addition to locals buying packaged coffee through Gopuff, customers can get freshly made hot or cold specialty coffee delivered in minutes through Gopuff Kitchen. Some of the most popular coffee items from Gopuff Kitchen sure are sweet:

  • Iced Honey Lavender Matcha Latte with Oat Milk
  • La Colombe Cafe Cold Brew
  • Iced Brown Sugar Cinnamon Latte

Better-For-You Brews

As seen in one of our recent blogs, Gopuff customers seem to be making an effort to make better eating choices through our Better-For-You category. With consumers – Millennials especially – becoming more health-conscious, categories adjacent to coffee, such as plant-based milk, are expected to continuously grow. Since January 2020, plant-based milk products have seen an average month-over-month increase in sales of 9%. Oat, soy, and almond milk have not only become increasingly available, but popular and preferred due to their benefits. 

Celebrate with Gopuff

In celebration of National Coffee Day, Gopuff customers can get a great deal on select SuperCoffee products: 2 for $5! Plus, customers can get Starbucks Double and Tripleshot products 2 for $5.50 and Starbucks Cold Brew 2 for $6. If you’re looking for a pick-me-up, Gopuff is here to get you what you need, when you need it.

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