Gopuff Launches in France
Launch Brings Immediate Delivery of Thousands of High-Quality, Fresh Products and Everyday Essentials to Customers Across the Country
Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced its official launch across France, further expanding its European presence. With the launch, Gopuff’s unique product assortment of high-quality goods and everyday essentials is accessible for quick delivery to millions of customers. Gopuff now serves all of Paris and the majority of Île-de-France, as well as parts of Marseille, Lille, and Toulouse, with plans to continue its expansion to reach new customers across the country.
Gopuff selects, sources and owns its own inventory, offering customers a localized product range in each community. With approximately 4,000 items in each of its 20+ local sites in France, Gopuff offers customers the broadest quick commerce assortment in the country. Popular products include eggs, dairy and drinks, as well as fresh produce, which can be found in more than 40% of all Gopuff orders in France. Gopuff is also working with local suppliers, wholesalers and sole traders such as Fédération Française de l’Apéritif, Boulangerie La Parisienne, Bratigny and several local bakeries, enabling local businesses to reach new customers through the Gopuff platform.
Gopuff’s local partnerships in France also include Too Good to Go and Phenix, both of which focus on eradicating food waste. Too Good to Go enables customers to buy and collect food that would otherwise go to waste, either via an app or through pick-up at Gopuff’s local sites, while Phenix picks up orders and shares them with local associations. As part of Gopuff’s continued commitment to sustainability, the company is also using e-bikes and e-mopeds for deliveries.
In line with Gopuff’s commitment to France, the company will become the headline presenting partner of Live Nation’s Lollapalooza Paris in July. In addition, Gopuff recently announced that it will be the official instant delivery partner of McLaren’s Formula 1 team, with plans to deliver unique customer and fan activations during the France race in July.
The arrival of the Gopuff brand in France was driven by the company’s strategic acquisition of Dija last year and comes on the heels of Gopuff’s UK launch in November 2021. Since then, the company has already accumulated 40% UK category share according to YipitData, and has expanded to serve over 20 cities across the region. Gopuff’s growing European business is now overseen by Bryan Batista, SVP of International, who recently joined the company to accelerate international expansion.
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