March 4, 2022
Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced its official launch across France, further expanding its European presence. With the launch, Gopuff’s unique product assortment of high-quality goods and everyday essentials is accessible for quick delivery to millions of customers. Gopuff now serves all of Paris and the majority of Île-de-France, as well as parts of Marseille, Lille, and Toulouse, with plans to continue its expansion to reach new customers across the country.
“We’re excited to launch officially in France today. We have always focused on making Gopuff great for every neighborhood and community we serve, be that our local customers, our local partners, or the incredible people that work for us. We are honored to be here, and truly committed to being part of the French community.“Yakir Gola, co-founder and co-CEO of Gopuff
Gopuff selects, sources and owns its own inventory, offering customers a localized product range in each community. With approximately 4,000 items in each of its 20+ local sites in France, Gopuff offers customers the broadest quick commerce assortment in the country. Popular products include eggs, dairy and drinks, as well as fresh produce, which can be found in more than 40% of all Gopuff orders in France. Gopuff is also working with local suppliers, wholesalers and sole traders such as Fédération Française de l’Apéritif, Boulangerie La Parisienne, Bratigny and several local bakeries, enabling local businesses to reach new customers through the Gopuff platform.
“Working with Gopuff has allowed us to see the market differently, always with the same objective: to serve our customers with quality fruit and vegetables, and as fresh a product as possible. From this collaboration, we will continue to connect the stars of our sector – the producer, their product and their land – with Gopuff’s customers.”Boris Richeux, General Manager of wholesaler Bratigny
“The entire Yumi team is proud to be partnering with Gopuff to reach a new, increasingly health-conscious customer base. Thanks to our partnership with Gopuff, we are able to bring freshly squeezed, organic juices and shots to Paris, via a fast and always local distribution channel.”Raphaël de Taisne, Partner at Yumi
Gopuff’s local partnerships in France also include Too Good to Go and Phenix, both of which focus on eradicating food waste. Too Good to Go enables customers to buy and collect food that would otherwise go to waste, either via an app or through pick-up at Gopuff’s local sites, while Phenix picks up orders and shares them with local associations. As part of Gopuff’s continued commitment to sustainability, the company is also using e-bikes and e-mopeds for deliveries.
“As a player in the local food trade, Gopuff has a vital role to play in food aid. According to the National Coordination Committee for the fight against food insecurity, 10% of French people need food aid. By joining a donation process with Phenix, Gopuff chooses the best way to fight against waste: solidarity.”Jean Moreau, Founder of Phenix
“At Too Good To Go, we are committed to supporting players who combine innovation and impact. We are therefore very happy to support Gopuff which, since its launch in France, is committed to fighting against food waste. Already successfully launched in England, we are sure of the positive impact of this partnership!”Lucie Basch, co-founder of Too Good To Go
In line with Gopuff’s commitment to France, the company will become the headline presenting partner of Live Nation’s Lollapalooza Paris in July. In addition, Gopuff recently announced that it will be the official instant delivery partner of McLaren’s Formula 1 team, with plans to deliver unique customer and fan activations during the France race in July.
The arrival of the Gopuff brand in France was driven by the company’s strategic acquisition of Dija last year and comes on the heels of Gopuff’s UK launch in November 2021. Since then, the company has already accumulated 40% UK category share according to YipitData, and has expanded to serve over 20 cities across the region. Gopuff’s growing European business is now overseen by Bryan Batista, SVP of International, who recently joined the company to accelerate international expansion.