Malibu Products

All About Malibu alcohol The delicious Malibu Rum that we know and love today was discovered by three British men (Peter Fleck, Tom Jago, and James Espey) in the late 1970s. Their journeys working for various spirit companies took them on a trip to South Africa, where they discovered a coconut-flavored drink. “Summer in a bottle” is how they described it. Hence to the name they gave it, Malibu. Soon after it would be promoted globally, originally branded as a liqueur with a lower alcoholic strength. At the time, you could advertise on television for liqueurs, but not for hard spirits. In 2005 the brand was acquired by Pernod Ricard and in 2009 it was integrated into The Absolut Company brand label. As the years went by and the market evolved, so did the Malibu brand. However, Malibu is still advertised as a flavored rum liqueur with an alcohol by volume (ABV) of 21% (42 proof). Sold in over 150 countries, Malibu is a well-loved brand with a fun and fresh reputation that makes people want to be easygoing, similar to the way Malibu goes down. What is Malibu Rum? Malibu is a coconut flavored liqueur made with white rum. Malibu has a sweet, tropical taste and sugary coconut smell. Often enjoyed with pineapple juice, Malibu Rum is a popular choice for many cocktails that mimic tropical vacation vibes. Keep in mind that Malibu is a coconut flavored liqueur with an ABV of 21%. Malibu’s lower alcohol contents compared to hard spirits keeps things light and fun while enjoying delicious cocktails. What do you mix Malibu with? Malibu can be mixed with Coke, Diet Coke, Sprite, orange juice, fruit punch, pineapple juice, or some combination of mixers. It’s the perfect choice for whipping up an easy cocktail. Popular Malibu drink recipes Malibu is a go to choice for sweet, summery cocktails that are easy to make. Whether you’re a beginner or advanced cocktail maker, you can impress yourself and your friends and family with simple Malibu cocktails. Here are some ideas to get your taste buds going. #1. Malibu Sunset What you will need: • Malibu • Pineapple juice • Grenadine • Glass with ice How to make • Fill a glass with ice to start • Pour the Malibu and pineapple juice to taste • Add a splash of grenadine and let it set to the bottom • Enjoy! #2. Malibu Tropical Banana What you will need: • Malibu • Banana liqueur • Cream • Grenadine • Glass with ice • Drink shaker How to make: • Grab a shaker with ice • Add Malibu and banana liqueur to taste • Shake vigorously • Grab drink glass with ice and pour the mixture • Add a splash of cream and a dash of grenadine #3. Malibu Spiced Iced Coffee What you will need: • Malibu • Cold brew coffee • Milk or cream • Glass with ice How to make: • Grab a glass with ice • Pour Malibu and cold brew coffee to taste • Finish with a splash of cream or milk to taste • Stir well and enjoy! Is Malibu a strong rum? Malibu is a rum flavored liqueur, not a pure rum. With an ABV of 21% it’s not as strong as traditional rum, but it does contain alcohol. It goes down smooth and easy with a taste you’ll crave to be mindful of its alcohol content, even if it’s not as strong. Do you drink Malibu straight? You can drink Malibu straight, with a mixer, or craft your perfect cocktail. Most prefer to mix Malibu with mixers for an easy and refreshing adult beverage. Is Bacardi stronger than Malibu? Malibu is a coconut flavored liqueur making it a lighter choice in terms of taste and alcohol. Bacardi on the other hand is a pure rum with a stronger alcohol taste and contents. Bacardi Superior Rum has a stronger ABV, 40%, compared to Malibu’s 21% ABV. Does Malibu rum go bad? Malibu has a shorter shelf life compared to traditional rum or hard spirits. Malibu has a shelf life of between 6 months to 2 years. Over time the flavor can fade. If possible, store it in the fridge to prolong its taste and shelf life. Popular Malibu rum flavors Drinkers crave the distinct taste of Malibu, inspiring the brand to expand their product line. Just as easy as Malibu is to drink or mix alone, the brand’s ready to drink cocktails are just as loveable. • Malibu Coconut Rum: Malibu Coconut Rum is the staple to the Malibu lineup. This coconut flavored rum liqueur is sweet and flavorful, making it an easy choice for mixing. From simple pineapple juice or Coke, Malibu can be mixed with your drink of choice. Of course if you’re up for the challenge you can put your cocktail skills to the test, too. Cocktails such as a Malibui Mai Tai or Malibu Sunset can take you straight to any tropical island. • Malibu Rum Punch: Made with traditional Malibu, Malibu Rum Punch is a ready to drink cocktail. All you have to do is pour it over ice. It comes in a shareable and portable pouch or in cans, ready to enhance any adventure or party. It tastes just how it sounds; like Caribbean fruit punch with Malibu white rum in the mix. Bursting with flavors such as passion fruit, peach, and orange, this punch is for those with a sweet tooth. • Malibu Pineapple Rum: Malibu Pineapple Rum the same classic Malibu Coconut Rum but with pineapple flavor. You can sip it straight or use it to enhance your favorite cocktails or mixed drinks. Think of a screwdriver, but Malibu Pineapple style. For our pineapple lovers, Malibu also offers a ready to drink cocktail, Pineapple Bay Breeze. Similar to Malibu Rum Punch, Malibu Bay breeze is available in a shareable and portable pouch or individual cans. • Malibu Rum Pina Colada: Name one thing better than a perfectly balanced Pina Colada that you can enjoy just about anywhere. We’ll wait. Malibu Rum Pina Colada is a ready to drink cocktail available in a shareable pouch or individual cans. Malibu Rum Pina Colada is a luscious blend of pineapple and creamy coconut. Think of a beach party as a cocktail. • Malibu Rum Strawberry: Nothing says summertime like strawberry rum. Malibu Strawberry Rum is a mixture of Malibu white rum with strawberry liqueur. It’s just as smooth as all of the other Malibu products.