2020 Brand Bowl

Pringles, Pop-Tarts and Secret Deodorant Win goPuff’s Brand Bowl


goPuff’s data illustrates which Big Game commercials drove immediate sales


goPuff, the digital convenience retailer sweeping the nation, released its third annual Brand Bowl Report, detailing how consumers reacted to some of our favorite brands’ commercials and what fans ordered most during the game.


Commercials At Work

goPuff tracked nationwide customer orders for products advertised during the Big Game. Here’s how those ads impacted immediate sales in the minutes after the commercials aired. Percent changes based on orders one-hour before compared to orders in the hour after the commercial aired.



Brand Bowl Winners




What Fans Ordered

Historically, Americans eat - a LOT - during the Big Game. Customers’ favorite game day snacks included:


Beyond food and drinks, though, customer orders show fans were in need of party and clean-up supplies along with some medicine to make their Monday morning a bit smoother:


goPuff stocks more than 2,500 products in centrally located facilities in each of the 150+ locations that it serves to bring products directly to the customer in the moments they need them most. From household essentials like cleaning products, diapers and even pet goods to game time essentials, including ice cream, candy and beverages, the unique delivery concept answers the call for customers 24/7 in many markets (and until 4:30 a.m. in others).


* Brand or product advertised during the Big Game.