A Look at Gopuff’s Year of Hypergrowth
In 2021, Gopuff entered new markets in the U.S. and abroad, made several strategic acquisitions, added key executives, and launched new verticals.
2021 was a significant year for Gopuff. We entered new markets in the U.S. and expanded internationally, made several strategic acquisitions, added key executives to our senior leadership team, and launched new verticals. With an eight-year head start, industry-leading talent and unrivaled innovation and scale, Gopuff has captured over 75% market share in the Instant Needs category, according to Yipit. We are now operating nearly 600 locations and over the past year have introduced the one-of-a-kind Gopuff experience to some of the largest markets in the world — from New York City to London.
As we look ahead to 2022, we wanted to take a moment to reflect on all that the Gopuff team of 10,000 across the globe has accomplished, positioning us to continue to serve our customers and create a truly generational business.
Gopuff 2021 Year in Review
Gopuff’s acquisition of BevMo! in late 2020 significantly accelerated our expansion into California this year: we have integrated our technology and assortment into over 100 BevMo! Stores (of 161 total), bringing the Gopuff experience to 55% of California’s population. Following this success, Gopuff acquired Liquor Barn, Kentucky’s leading independent liquor store chain, expanding our presence in the state, granting Gopuff over 20 liquor licenses, and providing us with access to Liquor Barn’s deep and unique assortment of bourbon and whiskey.
Across the pond, we acquired and merged two companies – Dija and Fancy – with Gopuff – and launched over 35 sites across 12 UK cities in just two months. rideOS brought us immediate access to leading technology and talent that has already improved Gopuff’s dispatching, binning and routing and enabled multi-modal deliveries.
Category & Geographic Growth
Gopuff now operates nearly 600 micro-fulfillment centers and stores, delivering 4,000 products to customers in over 1,000 cities across the US & Europe. In the past two months alone, Gopuff launched service across New York City, now our fifth biggest metro for order volume, and the UK, a market in which we are driving 3X weekly growth. We continue to expand into new markets and further penetrate key metropolitan markets in the U.S. & abroad, driving growth for the business.
We introduced a new vertical, Gopuff Kitchen, and already have 60+ Kitchens live across the country, with more to come in Q1. Kitchens not only add value for our customers who are able to order hot, freshly prepared food for delivery alongside their everyday essentials, but Kitchens are also proving to increase attach rates and average order value.
We also continued to innovate to add value for brand partners with the launch of Gopuff Ad Solutions, a part of the business that is growing 77% year-over-year and deepening our relationship with leading CPGs and local brands alike.
Key Business Partnerships
We continue to partner with leading businesses, brands, and celebrities to accelerate business goals. In the past year, we’ve successfully unlocked major partnerships with leading global brands such as Chase, Uber, Hyatt and UFC, among many others, strengthening our brand, generating awareness, and driving both user acquisition and order volume. Gopuff is also becoming the go-to for celebrity and influencer-owned products such as Chris Paul, Emma Chamberlain and Selena Gomez.
This year, we have been honored to collaborate with Chris Paul to build and launch the Put Me On small business accelerator program focused on empowering entrepreneurs from underrepresented communities. Gopuff also made donations to local health care organizations, Covenant House, Feeding America, and so much more. We’re proud to partner with hundreds of local businesses across the country, bringing thousands of their products onto the platform over the past two years – and this continues to be a focus heading into the new year.
2021 was a year of growth in many ways for Gopuff – we expanded geographically to bring service to new customers, added categories and capabilities, and grew our global team. Together, we’ve accomplished a lot over the past year as we build the future of the Instant Needs category, but we’re also just getting started.