Gopuff Doubles Down on European Expansion With Acquisition of Dija

PHILADELPHIA & LONDON & PARIS & MADRID — Gopuff, the go-to solution for immediate everyday needs, today announced that it has signed a definitive agreement to acquire Dija, a leading European delivery platform providing consumers daily essentials in minutes. Following Gopuff’s recent acquisition of UK-based Fancy, after closing, this deal is expected to accelerate the company’s international expansion by establishing an immediate presence in France and Spain and providing further densification in the UK.

“Combining Dija’s team of industry veterans, extensive infrastructure, and local expertise will complement Gopuff’s proprietary technology and unique customer experience, and advance our ability to scale rapidly as we create a leading platform in Europe,” said Daniel Folkman, Gopuff SVP of Business. “Together, we will continue to innovate and define the Instant Needs economy across Europe and bring the category to more customers in the region.”

Dija was founded in 2020 by delivery industry leaders Alberto Menolascina and Yusuf Saban and has continued to attract top talent across delivery, technology, logistics, and operations. Dija’s experienced team of leaders has powered rapid expansion across the region: today, Dija operates dozens of micro-fulfillment centers across major metropolitan areas including London, Paris, Madrid, Valencia, and more.

“For the last eight years, Gopuff has been the market and category leader in the United States. Together, combined with our team’s extensive experience of building and scaling food and delivery companies across Europe, we are perfectly positioned to lead the everyday essentials space in Europe and beyond,” said Alberto Menolascina, Co-Founder & CEO of Dija.

Through the acquisitions of Dija and Fancy, Gopuff plans to operate in three European countries with about 40 micro-fulfillment centers and 200 employees in the region, with additional plans for continued, rapid expansion.

After closing, Dija, which has a vertically integrated model similar to Gopuff, will continue to operate under the Dija name in the near-term as the two companies create an integration plan to enhance the customer experience across Europe and the UK.

The transaction is anticipated to close within 30 days, subject to customary closing conditions.

As Gopuff continues to grow its global presence and invest in the UK and Europe, the company has also brought on top talent to lead its strategic efforts internationally. This includes the appointments of Steven Harman, former Revolut Chief Operating Officer, as Senior Vice President of European Operations; and Alex Ootes, former VP of EU Category Management and Expansion at Amazon, as Vice President of European Category Management & Product.