Gopuff today launched the Recipe Hub, a content-based shopping experience that enables customers to browse cooking videos made by their favorite creators, view recipe instructions, and get the necessary ingredients to prepare a meal in as fast as 15 minutes — all in one place. Launched in celebration of Gopuff’s expanded Fresh Grocery assortment, the Recipe Hub inspires customers to explore the company’s now extensive range of fresh, high-quality and affordable groceries to the Gopuff app, including fresh fruit and vegetables, dairy, meat, bread and more. 

To bring the Recipe Hub to life, Gopuff teamed up with some of the most reputable content creators in the culinary space, including @thegrilldads, @foodgotmewasted, @realnonnagracie, @anasofiafehn, and @eitan. Each partner created unique recipes featuring items available nationwide on Gopuff. From Rigatoni Amatriciana to Teriyaki Salmon with Broccoli to Sautéed Onion Quesadillas with Guacamole, customers can tap through engaging, TikTok-like video content to get inspired, then easily order recipe ingredients. 

“Partnering with Gopuff has revolutionized how we share recipes with our audience, turning everyday meal prep into a shared culinary experience,” said Ryan Fey, co-creator of The Grill Dads and Grill’n Time Cocktails. “The Recipe Hub brings new ways to engage and connect with our audience on a deeper level – essentially creating our own storefronts for customers to engage with and shop from. It’s a game-changer and something we’re excited to be a part of.” 

The Recipe Hub features new tech designed to enable exploration and inspiration while helping customers realize the full potential of the company’s fresh and affordable grocery assortment. Here’s how it works: 

• Get Inspired: Browse a collection of recipes custom-made by renowned culinary content creators. Easily see what the process and finished product look like with short video clips. Within the Hub, customers can easily browse and sort options by meal, dietary restrictions, flavors, mains or sides and more. Plus, view recommended pairings for each meal, whether that’s a complementary beverage, side, or paper plates and cutlery to complete your tailgate meal prep order. 

• Order Ingredients: Each recipe comes with a shoppable ingredient list. Add everything the recipe calls for with just one click or select only the items you need. Through a partnership with Misfits Market, Gopuff offers an extensive range of fresh and affordable groceries, including fresh fruit and vegetables, dairy, meat, bread and more. 

• Get to Cookin’ & Enjoy: Now is the fun part: get to cooking your meal! Watch a video to view step-by-step instructions on how to create your dish of choice and read through the written instructions for more detail. Plus, use the new “Share” button to easily send your favorite recipes to friends and family. 

The Recipe Hub is now accessible nationwide right on the Gopuff Homepage.