The O2, the world’s most popular music, entertainment and leisure venue, today announces a multi-year partnership with Gopuff, the Instant Commerce pioneer, who has been named as The O2’s Principal Partner and Official Grocery, Food and Beverage Delivery Partner. Through the multi-year deal, brokered by AEG Global Partnerships, Gopuff will integrate directly into The O2 event experience, delivering food and other essential items within the venue, as well as offering unique VIP experiences, access to tickets, and more. 

Fans visiting the venue can now bypass concession lines through rapid click-and-collect services in The O2 app powered by Gopuff. Additionally, to kick off the partnership, customers across the UK can enter to win seats in Gopuff’s VIP suite with unbeatable views of the stage, a private bar and more, for an upcoming event just by purchasing select products on Gopuff. The “Treats for VIP Seats” campaign will be available throughout 2022.

In addition to creating seamless and memorable experiences for millions of people, Gopuff will also provide the world-renowned artists who perform at The O2 with instant access to their performance essentials whilst onsite. Tapping into its large selection of quality products, Gopuff will make backstage deliveries directly to select artists and tour production, helping them prepare for each event. Paul Samuels, Executive Vice President at AEG Global Partnerships said: 

“We are so pleased to welcome Gopuff, a forward-thinking leader in the world of instant commerce, to The O2. This partnership allows us to continue investing in improving the customer experience for our fans and premium clients, and with digital ticketing and other innovative solutions available for all customers via The O2’s app, we’re making the concert-going experience as seamless as possible through digital means. With Gopuff’s passion for fast customer delivery paired with our track record of being a leader in live events and customer-centric approach, we are confident that over the next few years, Gopuff will significantly boost the onsite experience both for fans and artists, and we’re delighted to have them on board.”

Bryan Batista, Senior Vice President of International at Gopuff added: 

“We know our customers love music and live events, and partnering with The O2 enables us to meet them where they are and deliver the show-stopping Gopuff experience at live events. We are excited to offer fans and world-class performing artists instant access to our unmatched selection of quality products. Gopuff sits at the intersection of culture and commerce, and our partnership with one of the world’s most iconic venues, The O2, further elevates the experiences we are able to provide to millions of existing and new customers.”

Through the partnership, Gopuff will be accessible to The O2’s eight million annual visitors and reach a mass audience through The O2’s digital media, out-of-home advertising and activation channels.

Gopuff, which created the instant commerce category in 2013, has recently expanded its presence throughout the UK and Europe, and now delivers to customers across more than 20 UK cities and throughout France. Its partnership with The O2 furthers its relationship with AEG, as Gopuff was announced as the official instant commerce partner for Accor Arena in Paris earlier this year.

It is set to be a big year for The O2. As well as celebrating the venue’s 15th birthday this month, the arena will host over 200 events from some of the best UK and international artists including Little Mix, Billie Eilish, Queen + Adam Lambert, Kings of Leon and lots more.