It’s officially time to freeze the day!🧊 In celebration of National Ice Cream Day on July 21, Gopuff is giving you the scoop on America’s consumer ice cream preferences. Analyzing orders across the country and surveying customers, the report recaps the most popular frozen treats, reveals unexpected pairings, uncovers the U.S. cities that ordered the most ice cream in 2024, and more. 

With Gopuff’s direct access to consumer order data, the instant commerce company is distinctly positioned to reveal insights into consumption habits. The below information examines Gopuff 2024 year-to-date U.S. sales data and customer survey responses.

America's Ice Cream Trends & Habits

Chocolate vs. Vanilla 🍨: In the age-old debate about whether chocolate or vanilla reigns supreme, Gopuff is now able to declare an official (if narrow) winner: 56% of survey respondents voted for vanilla, while 44% of respondents voted for chocolate. 

Nationwide Flavorites 📈: Ice cream is intensely popular on Gopuff, but there’s only one pint that has reigned supreme for nearly TEN years. Ben & Jerry’s Half Baked pint has been Gopuff’s most-ordered ice cream every year since 2014, with the exception of 2021 when it was second only to Ben & Jerry’s Strawberry Cheesecake.

Some of the other most popular ice cream flavors are:

• Cookies & Creme

• Strawberry 

• Pecan Praline

• Cookie Dough 

• Mint 

Gopuff customers’ favorite ice cream novelties include:

• Reese’s Peanut Butter Ice Cream Bar

• Bubbies Hawaii Strawberry Mochi Ice Cream

• M&M’s Vanilla Ice Cream Cookie Sandwich

Meanwhile, when it comes to favorite ice cream brands, Talenti, Bubbies Hawaii, Blue Bunny and Haagen-Dazs round out the top five along with Ben & Jerry’s. 

The Most Popular Toppings🍒: When it comes to the perfect pairing with ice cream, Gopuff ranked the five most popular toppings based on customer survey responses. 

1. Oreos (18%)

2. Whipped cream (13%)

3. Brownies (10%)

4. Chocolate sauce (10%)

5. Sprinkles (9%)

The Cherry  WHAT?! on Top 👀: Gopuff’s recent findings also revealed a surprising array of popular ice cream toppings that go beyond the traditional sprinkles and chocolate syrup. These unconventional toppings highlight a growing trend of adventurous and salty flavor pairings, including bacon, potato chips — and even french fries!

1. Gummies 

2. Pickles

3. Potato chips/pretzels

4. Bacon

5. Cereal

6. French Fries

7. Boba

8. Olive oil

The Top 5 Treat-Yo-Self Cities in the U.S. 💅: While customers across the country often add an ice cream pint to their bag, Gopuff unveiled which five U.S. cities love to treat themselves the most based on the percentage of orders containing ice cream.  

1. Auburn, AL 

   1. 33% of orders contain ice cream

   2. Most popular flavor: Ben & Jerry's Half Baked Ice Cream Pint

2. Hartford, CT

   1. 31% of orders contain ice cream

   2. Most popular flavor: Ben & Jerry's Milk & Cookies Ice Cream Pint

3. Providence, RI

   1. 30% of orders contain ice cream

   2. Most popular flavor: Ben & Jerry's Milk & Cookies Ice Cream Pint

4. Birmingham, AL

   1. 30% of orders contain ice cream

   2. Most popular flavor: Ben & Jerry's Half Baked Ice Cream Pint

5. Madison, WI

   1. 30% of orders contain ice cream

   2. Most popular flavor: Ben & Jerry's Half Baked Ice Cream Pint

WHEN are people purchasing ice cream? ⏰More than a quarter of ice cream sales are purchased between 8-10 PM. Sunday is the most popular day to order ice cream on Gopuff, with 17% of sales happening on that day. Now that’s a Sundae Fun Day! 

HOW do people like to eat ice cream? 🥄When the choice is between a cup and a cone, people would prefer to have a cup & cone combo (52%), followed by in a cone (34%) and lastly 14% of consumers would like their ice cream in a cup.  

When indulging in ice cream at home, 63% of people like to dig into their ice cream straight from the pint, while only 37% like to scoop it into a bowl. 

National Ice Cream Day Deals

Whether you're satisfying a craving (when 57% of Gopuff customers said they order ice cream), cooling down on a hot day (29%), mending a broken heart (16%) or just deserve a sweet treat (50%), Gopuff is gifting you a FREE PINT of Talenti on National Ice Cream Day with any purchase of $30 or more.* We’re lookin’ at you, Auburn and Hartford! 

Gopuff is bringing customers even more of what they want at insanely low prices. Through July 21st, Gopuff customers can also shop deep discounts on frozen favorites:

• 2 for $11 select Talenti Smooth, Dr. Bombay and Halo Top pints

• 2 for $10 select Ben and Jerry’s and Haagen-Dazs pints

• 2 for $8 select Blue Bell Pints and Unilever pints (Breyer's, Reese's and more)

• 2 for $7 Dreyer's candy pints including KitKat, Oreo and Nestle Toll House

• $3 off Mymochi multipacks and 99-cent Mymochi single packs

• $2 Off McConnell’s Fine Ice Cream pints – including the new, co-created McConnell’s x Gopuff PB&J Exclusive Pint

• $2 Off Jeni's and Van Leeuwen pints

• 50% Off Outshine products

• 30% Off select Magnum, Bomb Pop, ICEE, & Yasso products as well as better-for-you products like Ben & Jerry's Non-Dairy, Jolly Llama and more

Gopuff FAM members can also enjoy 40% OFF dozens of ice cream products throughout the week from brands like Ben & Jerry’s, Talenti, Breyers, Haagen-Dazs, Halo Top and more. PLUS, members can shop rotating $1 deals on ice cream sandwiches, pops, bars and sticks. 

Shop Gopuff’s ice cream collection at www.gopuff.com, download the Gopuff app on iOS and Android or visit your local BevMo! by Gopuff. 

*Offer automatically applies at checkout. Flavors and availability vary by market. While supplies last.