Passion for own land, respect for traditions and, at the same time, innovation, research and extreme attention to quality, promotion, and distribution of products. Gancia began its activity in the corner of Piedmont and now addresses, with the authority that derives from its credibility to the whole world. Gancia has always been worldwide known for the Italian style of living with conviviality: to celebrate with a toast, enjoy an extraordinary moment in life, organize aperitifs with friends. Everything starts today as yesterday, from the continuous and direct contact with the vineyard and the land, with its producers122928