Hoosier Gameday Lager was created as the first ever Indiana University Athletics branded beer. It's a collaboration between Upland and thousands of beer-loving IU sports fans: and exceptionally fresh, unfiltered beer modeled after a traditional Vienna Lager. At 4.7% abv, with a slightly sweet, toasty malt character and a crisp, refreshing finish, Hoosier Gameday Lager hits the elusive sweet spot between great flavor and maximum drinkability. The bulk of the malt flavor comes from Hoosier-produced Vienna malt from Sugar Creek Malt in Lebanon Indiana.